Want to join the Utah Business Law Section? Visit https://services.utahbar.org/ and use the "My Associations" portal card to access our exclusive resources today.
Home » Intellectual Property
Brent Burningham
Presented by Brent Burningham
From driver’s licenses to hunting licenses and business licenses, we are all familiar with what a license is. A license is a right to do something that would otherwise be prohibited, given by someone in authority to authorize the activity. In the realm of entrepreneurship and intellectual property, licensing is a key concept to understand because it opens up tremendous business opportunities. Intellectual property (“IP”) has long been recognized as adding value to a business, in the form of patents to protect products, trademarks to create brand recognition, and copyright to protect creative works and works of authorship. However, licensing is a way to extend and elevate the value of intellectual property from protection to direct revenue generation.
For full access Sign In or Join Today
Joshua Green
Presented by Joshua Green
We live in a digital world. Long gone are the days when your business only needed to be listed in the Yellow Pages. The advent of the internet opened up drastic changes to how businesses market their goods and services and revealed seemingly endless possibilities for business owners to reach potential customers. The internet has truly globalized economies and expanded the reach of every business. A business’s website is now a central part of its marketing strategy and a critical aspect of building its brand.
Andrew Deiss
Presented by Andrew Deiss
Trade secrets are distinct from other types of intellectual property in that their value is derived from their non-disclosure. Unlike patent and copyright protections, which require some disclosure or publication in return for temporary protection, a trade secret is protected only so long as the holder of the trade secret maintains the secrecy of the information. Various factors effect the decision to seek patent or copyright protection versus maintaining a trade secret, including patentability and economic viability.
Cody Winchester
Presented by Cody Winchester
A trademark is a word, name, symbol, or device that indicates the source of a product.2 Trademarks provide an answer to the question, “Who makes this?” Perhaps the easiest way to appreciate the importance of trademarks is to imagine a world without them. Imagine purchasing running shoes in a shop where the shoes have no labels or packaging. In the past, I have been pleased with the quality and design of Nike shoes.
Jeff Holman
Presented by Jeff Holman
Copyright is a protective right given to authors of creative original works to protect against most forms of unauthorized copying, distribution, and derivation. Generally, copyrights are one type of protection for intellectual property. Intellectual property generally refers to intangible assets that someone claims ownership in by virtue of creating those assets. Additionally, intangible assets may be transferred from the original creator to another person or entity.